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Updated: Jul 9, 2023



What a brilliantly evocative piece this one is!


I can’t describe all the emotions that this one evokes every time I view it or even think of the song. Sung by Tajdar Junaid, the song is soothing. The storytelling in the video is beautiful. Titled, Celebrate the joy of reading, it shows us that the ad has been created for the Indian Market, showcasing how the young man can read across a multitude of places with less nor even no light. When he crosses the river to meet the kids, and their joy in having him there with them, and him reading out to them- beautiful! I love the way how some of the lyrics like kahani teri, are played in tandem with the young man reading out a story.

Meditative, mesmerizing, and brilliant!


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